On Becoming Visible.

Six decisions. The first three become live poll moments in the deck; the rest close verbally with named owners. Anything not closed Monday slips the 2026-07-03 soft launch.

1. Visual direction — A, B or C. live poll

   Three integrated directions (typeface + palette + photography register + motion) curated from Hadrien's Pinterest board. The deck presents each as a self-consistent option; directors pick one. Convergence is already strong on the register; this is the final decoupling of identity from agency-pattern noise.

2. Cosmopolitan reference city. live poll

   Bangkok / Tokyo / New York tied at 2 votes each; Paris at zero; Los Angeles at one. The chosen city seeds photographic and spatial language across the site. The European luxury frame is quietly rejected — the workshop chooses between the three Asia-Pacific or American registers.

3. Typeface family. live poll

   Sans-serif 4 (Gap, Yen, Caney, Gift) · Serif 3 (Alan, Hadrien, Bobby). A close split with real consequence for tone — serif reads as editorial weight; sans as contemporary clarity. The chosen direction (Decision 1) often resolves this; if it does not, this poll closes it.

4. Real copy ownership.

   Four pages (home / craft / practice / studio) need first-draft copy by end of W2 (2026-06-27). Single owner per page, even if drafts are reviewed broadly. Names assigned in the workshop.

5. Photo audit and gap-fill.

   For each shortlisted case study: who clears photo rights, who flags missing coverage, and whether any gap requires a fresh shoot before 2026-07-03. Named owner. Bias is to ship with what we have rather than slip launch for a shoot.

6. Studio page — defer or include.

   The synthesis recommends deferring studio page detail until home, craft and practice settle. The call: ship the soft launch without a finished studio page (placeholder allowed). Revisit after launch.

A small sample read closely. Seven of seven directors responded; quotes are attributed by name; the corpus is locked.

• Survey
  greymatters New Website — Directors, on SHAPE (id 36423cbf). Six chapters: Identity, Why, Who, What, How, One last thing.
• Distribution
  Direct link circulated to the seven directors. Personal completion, no proxy answers.
• Response window
  2026-05-16 → 2026-06-04.
• Sample
  7 of 7 directors. 100% rate.
• Archived
  2026-06-11 — corpus frozen for this synthesis.
• Organisation
  Theme-led, not chapter-led. Themes cut across survey chapters; signal lives where claims converge, not where the question lives.
• Attribution
  By name throughout. Directors on the record. No anonymisation.
• Confidence calibration
  Convergence of 5 or more directors stated with conviction. Splits of 3–4 named as tensions for the workshop to close. Outliers named explicitly when load-bearing.
• Sample-size honesty
  Seven is a small sample. Where six or seven converge, the signal is the strongest available. Where directors split — typeface, city — the workshop is the venue to close, not this document.
• Snapshot
  Raw JSON cached at _data/responses-snapshot.json; schema at _data/form-schema.json. Both committed to the repo for verification.

All seven directors' answers across all 25 questions, organised by the survey's six chapters. Multi-select picks are joined with ·. Text answers are reproduced verbatim.

Snapshot 2026-06-11 · 7 of 7 directors · form 36423cbf · highlights mark the most-chosen option(s) per question — ties shown both · raw JSON at _data/responses-snapshot.json